Search Engine Optimization (SEO) and its significance

Did you ever hear this term SEO? But you might hear about Digital Marketing! This term is spreading day-by-day across the globe. Technology is developing rapidly with high pace and we can’t deny it as we are more addicted to it and it is time-saving. Most of our work is done by machinery object which really helps a lot to human-tribe. Digital world means where the people can connect through digital devices, media or we can say online marketing services that are on the market to each one 24/7. It is the world full of concepts, opinions, learning and opportunities. The Internet has created it possible for all of us to connect whenever we consider it necessary.

Source : Google

Search Engine Optimization is a process or technique of making your sites or websites visible on Google search engine results page (SERP) which is unpaid result – often referred as organic, Natural or unearned result. In general, the high ranked pages get more traffic and then customers. So, it is necessary to do SEO of your website as it helps in creating organic or unpaid results.

SEO considers, how the search engine works, what people search for, which keyword people search for, then give back them a result which preferred as their exact target. Optimizing may consider editing in content, HTML and finding more relevant and specific keywords to remove hurdles to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

Source : web dakkar

You can take help of people who are in this profession and also can join some SEO training or digital marketing training institutes. If you are thinking that you do it with your own then it is little difficult. Because until you clear all your doubts about digital marketing and SEO you can’t do it right. There are many institutions out there who are giving SEO training and online marketing training. But be aware because many of institutions are also fraud.