What is Digital marketing?
Digital marketing of products for benefits using digital
technologies, mainly on the Internet, but also including mobile phones, display
advertising, and any other digital medium. Businesses leverage digital channels
such as Google search, social media, email, and their websites to connect with
their current and prospective customers.
As digital platforms are increasingly incorporated into
marketing plans and everyday life and while we say it a lot, the way people
shop and buy really has changed, meaning offline marketing isn’t as effective
as it used to be.
Marketing has always been about connecting with your
audience and every person in the world right place and at the right time.
Today, that means that you need to meet them where they are already spending
time: on the internet.
source: google |
The best digital marketers have a clear picture of how each
asset or tactic supports their overarching goals.
Assets
Your website
Blog posts
E Books and whitepapers
Info graphics
Tactics
Search Engine Optimization (SEO)-The process of optimizing
your website to ‘rank’ higher in search engine results pages, therefore
increasing the amount of organic (or free) traffic that your website receives.
Content Marketing- The formation and promotion of content
goods for the project of generating brand awareness, traffic growth, lead
generation, or customers.
Inbound Marketing- Inbound marketing refers to the
‘full-channel’ approach to attracting, converting, closing, and delighting
customers using online content.
Social Media Marketing- The process of promoting your brand
and your content on social media channels to increase brand awareness, drive
traffic, and generate leads for your business.
What Are the Main Benefits of Digital Marketing?
Unlike most offline marketing efforts, digital marketing
allows marketers to see authentic results in real time. If you’ve ever put a
notice in a newspaper, you’ll know how difficult it is to survey how many
people actually flipped to that page and paid attention to your ad. There’s no
reliable way to know if that ad was responsible for any sales at all.
On the other hand, with digital marketing, you can capacity
the ROI of pretty much any aspect of your marketing efforts.
Website Traffic- With digital marketing, you can see the
exact number of people who have viewed your website’s homepage in real time by
using digital analytics software like Hub Spot.
Flexible- Consumers today are looking for a more custom and
personalized customer journey that simply is not possible with traditional
marketing, which is generic by nature.
Digital marketing course in Noida allows you to use an individual’s interests and preferences to tailor the marketing message they receive. Personalization may just be the biggest benefit of digital and online marketing.
Digital marketing course in Noida allows you to use an individual’s interests and preferences to tailor the marketing message they receive. Personalization may just be the biggest benefit of digital and online marketing.
Attribution Modelling- An efficient digital marketing scheme
joined with the right tools and technologies allows you to trace all of your
sales back to a customer’s first digital touch point with your business.
Data Analytics
Web Analytics
Social Media Marketing
Search Engine Optimization
Search Engine Marketing
Email Marketing
Mobile Marketing
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